Beloy
Beloy
Background
Beloy is a European insurtech platform that enables global brands like Uber, Mastercard, and Porsche to embed insurance directly into their digital ecosystems. Evolved from Indeez, the Paris and London-based company is backed by Elaia Partners and Mosaic Ventures, with over 1 million users covered globally. Beloy sits at the intersection of insurance and technology—transforming risk into revenue for brands across Mobility, Lifestyle, and Future of Work verticals.
New website : Beloy.com
Core problem
Beloy faced critical brand barriers limiting its growth:
Unclear positioning — prospects couldn't grasp what Beloy does or how it differs from traditional insurtech
Outdated identity — the legacy brand felt insurance-heavy, not tech-forward
Weak differentiation — messaging failed to communicate its unique value as a growth partner
Fragmented experience — inconsistent communication across sales, marketing, and product touchpoints
The core issue: Beloy needed to reposition from a solutions provider to a category-defining platform that turns risk into revenue.
Results and Impact
Business Impact
+200% increase in inbound leads post-launch
3× longer session duration on key website pages
Improved conversion rates and shorter sales cycles
Stronger enterprise credibility in C-suite and investor conversations
Enhanced internal alignment across product, sales, and marketing teams
Better talent attraction with reduced time-to-hire for senior roles
Deliverables
Brand strategy & narrative framework
Logo redesign
Comprehensive brand guidelines
Tone of voice documentation
Marketing & sales enablement assets
Approach
Discovery & Research
Stakeholder interviews, brand audit, competitive analysis to map perception gaps and identify positioning opportunities.
Strategy Definition
Built brand architecture from the ground up: brand promise, mission pillars, messaging hierarchy, and distinctive tone of voice. Established "Turn risk into revenue" as the organizing idea.
Visual Identity
Logo redesign, modern color palette, confident typography—all optimized for digital-first, B2B environments.
Digital Experience
Complete website rebuild with improved UX, clearer narrative structure, and conversion-focused journeys for multiple decision-maker profiles.
Rollout & Enablement
Brand guidelines, internal alignment workshops, and phased implementation prioritizing high-impact assets like pitch decks and sales materials.
Deliverables
Brand strategy & narrative framework
Logo redesign
Comprehensive brand guidelines
Tone of voice documentation
Full website redesign (UX/UI)
Marketing & sales enablement assets