Tesla
Tesla
Background
Tesla, Inc. is a global leader in EVs, energy, and autonomous tech. Its insurance program, InsureMyTesla, offers digital, data-driven coverage using real-time vehicle data. Expanding into the Middle East and Asia demanded the creation of a new portal tailored to local regulations and cultural expectations.
Core problem
Without a localized insurance program, Tesla customers in the Middle East and Asia had to rely on third-party insurers, resulting in a fragmented experience, lost revenue, and in some cases, legal barriers to vehicle ownership that hindered sales and market growth.
Results and Impact
By building InsureMyTesla from the ground up for the Middle East and Asia, we delivered a seamless, API-powered insurance experience that aligns with Tesla’s commitment to automation, efficiency, and customer-centric design.
📈 2x Increase in Users Reaching the Quote Page – Measured through A/B testing and funnel analytics by comparing drop-off rates before and after optimizing the quoting flow and improving pricing transparency.
⚡ 4× Faster Quote-to-Policy Process – Derived from event tracking and time-to-completion data, showing a significant reduction in the time from initial quote request to policy activation.
⭐ 85% Increase in User Satisfaction – Measured through post-interaction surveys and NPS (Net Promoter Score) improvements, capturing user sentiment and experience enhancements.
Approach Summary
Led the design strategy for InsureMyTesla, collaborating with Product Owners, Managers, developers, and insurers to craft an intuitive, high-converting insurance experience.
Key Initiatives
User Research & Localization
Conducted in-depth user interviews, surveys, and usability tests to uncover pain points, behavioral patterns, and regional preferences.
Analyzed data from heatmaps, session recordings, and conversion funnels to inform design decisions.
Partnered with local market experts to ensure cultural and regulatory alignment.
Developed a scalable UX system with multi-language support and region-specific policy structures.
Designed adaptable UI patterns and dynamic input fields to accommodate diverse insurance regulations.
Conversion Optimization
A/B tested pricing visibility, CTA placement, and onboarding flows.
Reduced drop-offs and increased policy adoption through UX refinements.
API-Based Pricing & Compliance
Defined insurer API data flows for real-time quoting.
Created a seamless pricing experience with pre-filled Tesla vehicle data and transparent cost breakdowns.
Designed legal consent flows to ensure privacy compliance.
Cross-Team Collaboration & Implementation
Partnered with Product and Engineering teams to align UX with business and technical goals.
Ensured smooth API integration and front-end feasibility through regular developer syncs.
Iterated based on usability tests, heatmaps, and analytics for continuous improvement.